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Wooden door industry set foot in e-commerce one after another

Time: September 13, 2018 ????? Author: Gu jiamumen ??? read

E-commerce has changed people's consumption concept and behavior, and wooden door industry has set foot in e-commerce, but there are not a few who have fallen behind. What can not be ignored is that the success rate of e-commerce of wooden door enterprises is not ideal. Why did this happen? What aspects are worth improving?

First, the internal thought of wooden door enterprise is not unified

Such as the historical reform, there are also conflicts of interest within the wooden door enterprises. The reformists advocate to conform to the development of the times, reform the framework and innovate the mode; The die hards hold that the firm foundation of the enterprise should be firmly protected, and all kinds of attempts of the reformists should be suppressed and obstructed; And as a new reformer, the strength is meagre, so in this unfair and opaque environment, the development of e-commerce in most enterprises is ominous.

Second, wooden door enterprises do not have a clear understanding of e-commerce

Many enterprises' e-commerce is only a branch of the marketing department or a small department set up by several people, and their understanding of e-commerce remains in posting and opening online stores; Or even though I have some knowledge of e-commerce, I mistakenly believe that e-commerce can produce huge returns in a short time with little investment. However, there is no necessary organizational guarantee for the e-commerce of wooden door enterprises. Therefore, when it comes to staffing, the requirements are either too high (from technology, to art, to planning, to customer service... Let one or two people do it), or the requirements are too low (can type and post). This kind of wrong understanding leads to the failure of e-commerce in wooden door enterprises.

Third, wooden door enterprises did not comply with the development of e-commerce model

The traditional mode of thinking is fundamentally different from that of e-commerce. Many wooden door enterprises make corresponding online services according to the traditional development model, without considering that the traditional channel thinking mode is not suitable for the development of e-commerce.

We are one step closer to success if we find out the reasons for the failure of enterprise e-commerce. If you want to succeed, you need to learn from the successful experience of enterprise e-commerce. Through long-term observation of e-commerce operation of enterprises, e-commerce of wooden door enterprises shows a trend of polarization. The more wood door enterprises lose money, the more they do, the more they earn. These successful wooden door enterprises also have common characteristics

1、 The development of e-commerce in Mumen enterprises must be raised to a strategic height

Enterprises should understand and understand the mode, scale, influence, future trend and huge potential of e-commerce from a macro perspective, and comprehensively consider the development and basic organizational structure of e-commerce of wooden door enterprises from the aspects of e-commerce channels, brands, products, services and talents. In this way, e-commerce can be really done for a long time.

2、 Choose the platform matching with the development of wooden door Enterprises

Platformization has become the trend of e-commerce development of Mumen enterprises. Traditional enterprises lack of Internet gene, so it is not easy to build e-commerce platform. Borrow mature e-commerce platform, settle in professional websites, use ready-made traffic to cash, expand sales channels and enhance competitiveness. At present, the more mature old brand e-commerce platforms are: Alibaba, world factory network, etc.

3、 Fully shaping the network brand awareness

In this era of information explosion, a variety of information is flooding the network, whether wooden door enterprises choose partners or consumers choose goods, brand is a very important basis. Brand awareness directly affects the sales volume and market share of wooden door enterprises. Therefore, the key to the success of e-commerce of wooden door enterprises is to shape the network popularity.

In the face of a new generation of market, wooden door enterprises should take the spirit of being a traditional enterprise when starting a business, seriously consider the key points of e-commerce, promote from details, and persevere. Many wooden door enterprises have failed to enter e-commerce one after another. A large part of the reason is that they have no confidence and do not settle down.

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