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Wooden door hardware brands bloom everywhere, market demand imbalance

Time: September 13, 2018 ????? Author: Gu jiamumen ??? read

In order to develop the wood door industry, it is necessary to promote the development of wood door accessories and hardware industry together, so as to achieve a more rapid stand out. In recent years, the scale, influence and product technology content of wooden door hardware industry are constantly improving. However, with more and more manufacturers and brands blooming everywhere, the whole industry has been in the imbalance state of production supply far greater than market demand, and the competition is very fierce.

What is more worrying is that many manufacturers do not have innovative R & D capability and sustainable development strategy, but blindly imitate and copy. The product process and style are almost the same. The homogenization phenomenon of the whole market is very serious, and the business model is very simple and traditional, which directly leads the hardware industry to enter the Red Sea market and enter the vicious competition situation of price.

At present, the operation mode of hardware manufacturers in the market is mainly divided into professional brand and system brand.

Professional brand generally refers to the production of more specialized factories to promote their core individual products to the market. The advantages of this brand are professional production, high cost performance, rapid delivery and strong R & D innovation ability. However, the disadvantage is that the product line is relatively simple, and the superior products are easy to be imitated and copied by peers and weakened. Moreover, it is difficult to improve the brand image by occupying only one wall in the dealer's shop. Therefore, the comprehensive competitiveness is not strong and it is easy to submerge in the vast market.

System brand generally refers to the brand of multi category product combination. In addition to wooden door accessories, the product line also covers a series of products, such as door lock, supporting engineering hardware, big handle, door control hardware and bathroom hardware pendant. This kind of brand usually takes the exclusive store or the shop in the shop as the terminal sales form, the brand image is prominent, the product combination is perfect, the product matching promotes the sales, basically realizes the customer's one-stop shopping demand, and solves the problem that the engineering contractor can purchase the same brand for many kinds of products, reduces the multiple purchasing links of dealers, and realizes the maximization of store benefits; At the same time, due to the huge product system and the brand personality and connotation, it is difficult to be copied by peers.

In the current stage of fierce competition, only by constantly enriching product lines, improving product technology and added value, can wooden door hardware manufacturers obtain considerable progress in the industry.

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